Cookie Usage and Tracking Technologies
Cookies Policy
This Cookies Policy explains how MaileniumAI ("we", "us", "our") uses cookies and similar tracking technologies on our website and email marketing platform (the "Service"). This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information.
Last Updated: March 2, 2026
1. What Are Cookies?
1.1 Definition. Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow a website to recognize your device and store some information about your preferences or past actions.
1.2 How Cookies Work. When you visit our Service, we may send one or more cookies to your device. These cookies are stored in your browser's file directory. The next time you visit our Service, your browser reads the cookie and sends the information back to our Service, allowing us to recognize you and remember your preferences.
1.3 Types of Cookies by Duration.
- Session Cookies: Temporary cookies that are deleted when you close your browser. These cookies are essential for the Service to function during your visit.
- Persistent Cookies: Cookies that remain on your device for a set period or until you delete them. These cookies remember your preferences and settings for future visits.
1.4 First-Party vs. Third-Party Cookies.
- First-Party Cookies: Set directly by MaileniumAI on our Service. These cookies are used to provide core functionality and improve your experience.
- Third-Party Cookies: Set by domains other than MaileniumAI, typically by third-party service providers we use (such as analytics providers or advertising networks). These cookies are subject to the privacy policies of the respective third parties.
2. Types of Cookies We Use
We use the following categories of cookies on our Service:
2.1 Essential Cookies. These cookies are strictly necessary for the Service to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of essential cookies, as the Service cannot function without them.
Essential cookies we use include:
- Authentication Cookies: Used to maintain your login session and authenticate your identity. These cookies are essential for accessing your account and using the Service securely.
- Security Cookies: Help protect against security threats, detect fraudulent activity, and maintain the integrity of the Service.
- Load Balancing Cookies: Distribute traffic across servers to ensure optimal performance and availability of the Service.
- Session Management Cookies: Track your session state and maintain your preferences during your visit to the Service.
2.2 Functional Cookies. These cookies enable enhanced functionality and personalization. They remember your choices and preferences to provide a more personalized experience.
Functional cookies we use include:
- Preference Cookies: Remember your language preferences, timezone, and display settings.
- User Interface Cookies: Remember your UI preferences, such as theme (light/dark mode), layout settings, and dashboard configurations.
- Feature Cookies: Enable specific features you have activated, such as saved drafts, recent searches, and favorite templates.
- Localization Cookies: Remember your region and language settings.
2.3 Analytics Cookies. These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously. This data helps us improve the Service's functionality and user experience.
Analytics cookies we use include:
- Usage Analytics: Track page views, click patterns, navigation flows, and time spent on pages to understand how users interact with the Service.
- Performance Analytics: Monitor Service performance, including page load times, error rates, and system responsiveness.
- Feature Analytics: Measure usage of specific features to identify popular functionality and areas for improvement.
- User Flow Analytics: Understand user journeys through the Service to optimize navigation and improve conversion rates.
2.4 Advertising Cookies. These cookies are used to deliver relevant advertisements and measure the effectiveness of advertising campaigns. We only use advertising cookies with your explicit consent.
Advertising cookies we may use include:
- Targeting Cookies: Build a profile of your interests and show you relevant advertisements based on your browsing behavior.
- Retargeting Cookies: Show you advertisements for our Service on other websites you visit after leaving our Service.
- Conversion Tracking Cookies: Measure the effectiveness of our advertising campaigns by tracking whether you complete desired actions (such as signing up for an account).
- Social Media Cookies: Enable sharing of content on social media platforms and track social media engagement.
3. Specific Cookies We Use
3.1 Authentication and Session Cookies.
- better-auth.session_token: Essential cookie that maintains your authenticated session. This cookie is HTTP-only and secure, ensuring your session remains protected. Duration: Session (deleted when you close your browser) or up to 12 hours for persistent sessions.
- Session Management Cookies: Track your active session and prevent unauthorized access. Duration: Session.
3.2 Preference and Settings Cookies.
- Theme Preference: Stores your light/dark mode preference. Duration: 1 year.
- Language Preference: Remembers your selected language. Duration: 1 year.
- Dashboard Settings: Stores your dashboard layout and widget preferences. Duration: 6 months.
- Editor Preferences: Remembers your email editor settings and tool preferences. Duration: 6 months.
3.3 Analytics Cookies.
- Google Analytics Cookies: If we use Google Analytics, we may use cookies such as _ga, _gid, and _gat to collect anonymous usage statistics. Duration: Varies (typically 2 years for _ga, 24 hours for _gid).
- Custom Analytics Cookies: Our own analytics cookies that track Service usage patterns. Duration: 2 years.
3.4 Third-Party Service Cookies. We may use cookies from third-party services we integrate with, such as:
- Payment Processors: Cookies from payment providers (such as Stripe) to process transactions securely. Duration: Session or as specified by the payment provider.
- Customer Support Tools: Cookies from support platforms to provide chat and support functionality. Duration: As specified by the support provider.
- Content Delivery Networks (CDN): Cookies from CDN providers to optimize content delivery. Duration: Session or as specified by the CDN provider.
4. Local Storage and Similar Technologies
4.1 Local Storage. In addition to cookies, we may use browser local storage to store information on your device. Local storage is similar to cookies but can store larger amounts of data and persists until you manually clear it.
Local storage we use includes:
- Session Start Time: Stores the timestamp when your session begins to manage session duration. This helps us implement session timeout features and security measures.
- Draft Content: Temporarily stores unsaved email drafts and campaign content to prevent data loss.
- User Preferences: Stores complex preference data that exceeds cookie size limitations.
- Cache Data: Stores frequently accessed data locally to improve Service performance and reduce server load.
4.2 Session Storage. We may use browser session storage for temporary data that is only needed during your current browser session. Session storage is automatically cleared when you close your browser.
4.3 Web Beacons and Pixel Tags. We may use web beacons (also known as pixel tags or clear GIFs) in our emails and on our Service. These are small, invisible images that help us track email opens, link clicks, and user engagement. Web beacons do not store information on your device but may work in conjunction with cookies.
4.4 Device Fingerprinting. We may use device fingerprinting technologies to identify your device based on its unique characteristics (such as browser type, screen resolution, and installed fonts). This helps us detect fraud and maintain security.
5. How We Use Cookies
5.1 Service Functionality. We use cookies to enable core functionality of the Service, including:
- Maintaining your login session and authentication state
- Remembering your preferences and settings
- Enabling features such as saved drafts and recent activity
- Ensuring security and preventing unauthorized access
- Managing load balancing and Service performance
5.2 Personalization. Cookies help us personalize your experience by:
- Remembering your language and regional preferences
- Storing your UI theme and layout preferences
- Maintaining your dashboard configurations
- Providing customized content and recommendations
5.3 Analytics and Improvement. We use cookies to:
- Analyze how users interact with the Service
- Identify popular features and areas for improvement
- Measure Service performance and identify technical issues
- Understand user flows and optimize navigation
- Track feature adoption and usage patterns
5.4 Security and Fraud Prevention. Cookies help us:
- Detect and prevent fraudulent activity
- Protect against security threats and attacks
- Verify your identity and prevent unauthorized access
- Monitor for suspicious behavior patterns
5.5 Marketing and Advertising. With your consent, we may use cookies to:
- Deliver relevant advertisements
- Measure advertising effectiveness
- Retarget visitors who have shown interest in our Service
- Track conversions from marketing campaigns
6. Third-Party Cookies
6.1 Third-Party Services. We work with trusted third-party service providers who may set cookies on your device when you use our Service. These third parties have their own privacy policies and cookie practices.
6.2 Third-Party Cookie Providers. We may use cookies from the following types of third-party services:
- Analytics Providers: Such as Google Analytics, to help us understand Service usage and improve functionality.
- Payment Processors: Such as Stripe, to securely process payments and manage subscriptions.
- Customer Support Tools: To provide live chat, help desk, and support functionality.
- Content Delivery Networks: To optimize content delivery and improve Service performance.
- Social Media Platforms: To enable social sharing and integration with social media services.
- Advertising Networks: To deliver relevant advertisements and measure ad performance (with your consent).
6.3 Third-Party Privacy Policies. We encourage you to review the privacy policies and cookie practices of third-party service providers. We are not responsible for the privacy practices or cookie usage of third-party services.
6.4 Managing Third-Party Cookies. You can manage third-party cookies through your browser settings or by using opt-out tools provided by third-party service providers. However, disabling third-party cookies may affect the functionality of certain features.
7. Managing Your Cookie Preferences
7.1 Browser Settings. Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. However, disabling essential cookies may prevent you from using certain features of the Service.
How to manage cookies in popular browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Cookies and website data
- Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions
7.2 Cookie Consent Banner. When you first visit our Service, you may see a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time through your account settings or by contacting us.
7.3 Opt-Out Tools. You can opt out of certain third-party cookies using industry opt-out tools:
- Google Analytics Opt-Out: You can install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting information about your visits.
- Digital Advertising Alliance: Visit www.aboutads.info/choices to opt out of interest-based advertising from participating companies.
- Network Advertising Initiative: Visit www.networkadvertising.org/choices to opt out of targeted advertising.
7.4 Impact of Disabling Cookies. If you choose to disable cookies, some features of the Service may not function properly, including:
- You may not be able to log in or maintain a session
- Your preferences and settings may not be saved
- Some features may be unavailable or limited
- Service performance may be degraded
- Personalization features may not work
7.5 Do Not Track Signals. Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Our Service does not currently respond to DNT signals, but we continue to monitor developments in this area and may implement DNT support in the future.
8. Cookie Retention
8.1 Retention Periods. Cookies are retained for different periods depending on their purpose:
- Session Cookies: Deleted when you close your browser or after a period of inactivity.
- Authentication Cookies: Typically retained for the duration of your session or up to 12 hours for persistent sessions, after which you may need to log in again.
- Preference Cookies: Retained for up to 1 year or until you clear your browser data.
- Analytics Cookies: Typically retained for 2 years or until you clear your browser data.
- Advertising Cookies: Retention periods vary by provider, typically 30-90 days or until you clear your browser data.
8.2 Automatic Deletion. Some cookies are automatically deleted when they expire, while others persist until you manually delete them through your browser settings.
8.3 Manual Deletion. You can manually delete cookies at any time through your browser settings. However, deleting cookies may require you to re-enter information and reconfigure preferences.
9. Children's Privacy and Cookies
9.1 Age Restrictions. Our Service is not intended for children under the age of 18. We do not knowingly collect personal information or use cookies from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
9.2 Parental Controls. Parents and guardians can use browser settings and parental control software to manage their children's cookie preferences and online activity.
10. International Users and Cookie Laws
10.1 GDPR Compliance. If you are located in the European Economic Area (EEA) or United Kingdom, we comply with the General Data Protection Regulation (GDPR) regarding cookie usage. We only use non-essential cookies with your explicit consent, and you can withdraw your consent at any time.
10.2 CCPA Compliance. If you are a California resident, we comply with the California Consumer Privacy Act (CCPA) regarding cookie usage. You have the right to opt out of the sale of personal information, including information collected through cookies.
10.3 Other Jurisdictions. We strive to comply with applicable cookie and privacy laws in all jurisdictions where we operate. If you have questions about cookie compliance in your jurisdiction, please contact us.
11. Updates to This Cookies Policy
11.1 Policy Updates. We may update this Cookies Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our Service and updating the "Last Updated" date.
11.2 Continued Use. Your continued use of the Service after we post an updated Cookies Policy constitutes your acceptance of the updated policy. If you do not agree with the updated policy, you should stop using the Service and delete any cookies we have placed on your device.
11.3 Review Policy. We encourage you to review this Cookies Policy periodically to stay informed about how we use cookies and similar technologies.
12. Contact Us
If you have questions, concerns, or requests regarding our use of cookies or this Cookies Policy, please contact us:
MaileniumAI Privacy Team
Email: privacy@mailenium.ai
For general inquiries or support, please contact us at support@mailenium.ai or visit our Help Portal.
Cookie Consent and Acceptance
By continuing to use MaileniumAI's Service, you acknowledge that you have read and understood this Cookies Policy and consent to our use of cookies and similar technologies as described herein. You can manage your cookie preferences at any time through your browser settings or by contacting us.
If you do not agree with our use of cookies, you may disable cookies through your browser settings. However, please note that disabling essential cookies may prevent you from using certain features of the Service.